The reality of boycotts is that they never work. There will always be "free riders" within a group of boycotters who do not adhere to the boycott, thus unravelling the boycott from the inside out. The prime example of this is the SBC et.al. Disney boycott. There were some well intentioned people who followed (and still follow) it, but with free ridership from the very beginning it can never be proven that it hurt Disney's bottom line by one red cent.

Secondly a boycott of certain product lines is doomed from the beginning. It's much like the "gas outs" of a few years ago when people were to not buy gas from certain companies on certain days. Even if everyone adhered there would have been no demand shift in the long run; the reality of it is that they would have gotten gas the day before or day after. This will not hurt P&G, particularly since their product line is so diverse. Many manufactured goods sold in the U.S. contain P&G product, whether P&G is on the label. Buckeye Cellulose (a P&G subsidiary) provides much of the raw material for paper goods and packaging in products of all brands packaged in the U.S. In addition to high product yield, Buckeye provides very good margin.

Third, over 50% of Fortune 100 companies (including my company) are, at least, beginning to provide benefits to same sex couples. I do not agree with this, and I have been as vocal as possible in this regard. Still, I don't know that we change the culture by boycotting, yet convey in love the glorious message of our Lord.

Just one guy's opinion.